Healthy Food Guide is owned by Healthy Life Media Limited, a private company founded in 2004. The aim and purpose of the company is to provide relevant, useful and credible information to consumers wanting to live healthier lives and live in a healthier environment. Healthy Life Media began publishing Healthy Food Guide magazine in early 2005. This multi-award winning title has become the premier magazine in its category within New Zealand, and is now also published under license in Australia and the UK, with syndications completed in Holland and Greece. Healthy Food Guide has several integrated brand extensions including digital, television and event offerings. In particular, the healthy food ideas television commercials and nationwide Gluten Free Food & Allergy Shows are in high demand.