Young Country gives readers a variety of stories, from in-depth features addressing issues that face the younger generation of farmers to entertaining profiles of people who’ve made agriculture their career and rural New Zealand their home. We focus on the future of agriculture and the people who take us there, whether they be young adults looking to take over the family farm or chief executives facing changing markets. Young Country reflects its readership – ambitious, curious, a tad irreverent and with a robust sense of humour.