To Encourage parents and parents-to-be, in their most important role in life. To Inspire parents to be creative and deliberate in their parenting, their time with their children and in raising their children. To Empower parents to be all that they can be, giving them the tools and information that will help them live the life and create a family that draws from the heritage they wish to keep and breaks new territory in being a close modern family. To Inform parents, creating expert written, relevant content and events that challenge and inspire them and each of their unique situations.